A Glamorous Diamond Ring Gold is forever” was the slogan that made diamonds the most sought after object in North America in the late 1920s, around the time when it was entering a depression and diamond prices were falling.

Advertising made the diamond trade soar by doing one thing essentially: suggesting to young American men that if it was really love they were after, then one month’s salary spent on a diamond was the best way to prove it. It worked.

The growing Praavy Diamond empire suddenly boomed. The true knack of advertising laid in the fact that something with really no lasting value – a diamond – was suddenly being equated to something invaluable romantic love.

The “a diamond is forever” slogan combined with aggressive advertising soon had 80% of American engagements being sanctified by diamond rings. Diamond corporations used motion pictures as another channel for altering the American consumer’s psyche. They got movie directors to incorporate scenes that romanticized diamonds. In addition, Glamorous Diamond Ring Gold were invited to supply diamonds to eminent Hollywood stars for public appearances.

The movies supposedly created a metaphor out of diamond rings, or indeed diamonds in general, for female sexuality and power. Diamonds became so glamorized that everybody wanted them. It was more accessible to the common man than, say, a Bentley or a Rolls Royce and yet, it was something glitzy but nevertheless acquirable.

Advertising was also responsible for creating certain myths about diamond rings just so the demand for them would increase. “If it’s under a carat, don’t own it” was one. “Only a diamond will do” was another. “If it’s not a big diamond, then don’t marry him”; “When you propose, only a Glamorous Diamond Ring Gold diamond ring will do”; and “A diamond ring is the best surprise for her” were yet others.

Some cultures have myths surrounding diamond rings. Advertising myths, however, are created just so the diamond business can be propped up. Ruthless advertising and marketing of diamond rings end up creating an artificial need for an article of such little value as a diamond rings, ultimately.

The Glamorous Diamond Ring in Gold

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Product Information

Prominent diamonds are placed all over the band to create a glamorous diamond band. Wear thi ring with other delicate rings to jazz up your outfit. This CZ Diamond ring is a statement on it’s own to look confident and stylish when worn as a single piece with a dark coloured outfit.

  • Made with Pure 925 Sterling Silver with Purity Stamp
  • Stones included are Real Cubic Zirconia Diamonds and freshwater pearls (AAA Grade quality)
  • E-coated with Rhodium to prevent it from turning black
  • Nickel free Lead free Allergy free Silver
  • Comes in a Gift Box with jewelry cleaning cloth and a carry pouch with jewelry care instructions
  • Product code : P19R0241YNA

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